Campaigns

6min

Overview

This guide provides a comprehensive walkthrough of creating and managing email campaigns in FirstSales.io. Learn how to design, deploy, and optimize your outreach campaigns for maximum effectiveness while maintaining deliverability best practices.

Key Components

  • Campaign Structure: Sequential emails with precise timing controls
  • Personalization: Dynamic fields and custom variables
  • Analytics: Real-time tracking and performance metrics
  • Deliverability: Built-in safeguards and optimization tools

Prerequisites

Before starting your campaign:

  • Configured and warmed-up email account
  • Imported and verified contact list
  • Completed domain authentication
  • Understanding of email sending limits

Campaign Types

  1. Cold Outreach
    • Lead generation
    • Sales prospecting
    • Market research
  2. Follow-up Sequences
    • Meeting scheduling
    • Product demonstrations
    • Deal closures
  3. Engagement Campaigns
    • Customer onboarding
    • Feature announcements
    • Event invitations

Essential Guides

Learn more about specific campaign functions:

  • Campaign Creation: Master the fundamentals of building your first campaign
  • Best Practices: Optimize your campaigns for maximum engagement
  • Advanced Features: Leverage automation and personalization tools

Next Steps

Begin your campaign journey with these resources:

Each guide provides detailed instructions and practical examples to help you maximize your email campaign effectiveness while maintaining compliance and deliverability standards.